The Best Makeup for Older Women: 23 Products Mom Swears By (2024)

When you’re a woman of a certain age, choosing the right makeup products is crucial. The goal, of course, is to enhance your natural beauty — while also camouflaging skin concerns like sun spots, hyperpigmentation, undereye bags, and fine lines.

For as long as I can remember, my mom (who is in her 60s) has been my go-to beauty guru, so I figured there was no better person to make recommendations on the best makeup for older women than her!

She spends hours researching products before deciding to pull the trigger on something new, and she has even influenced my own everyday makeup routine from time to time since we both have similar dry skin.

Over the years, and after testing dozens and dozens of foundations, primers, bronzers, blushes, eyeliners, mascaras, and concealers, she’s figured out the best of the best in each category. (Which I know for a fact, because she’s truly tried everything!)

Below, you’ll find my mom’s current makeup routine for mature women, and her commentary about what she specifically loves about each product. This is also the exact order in which she applies everything!

Note: She didn’t include information about her skincare routine (maybe we’ll do that in another post!) but in general, she typically cleanses in the morning, uses a Vitamin C serum, moisturizes, and applies SPF (the most important step, in my opinion).

If you’re looking for some trusted product recommendations for your mature skin, this post will help you nail down a solid routine. Bonus: Many of these products can be found on Amazon, which makes the shopping process so much easier.

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The Best Makeup Products For Older Women

Tatcha Silken Pore Perfecting Sunscreen

This is a sunscreen and a pore minimizer, which eliminates a step. I like that it’s creamy and doesn’t give you that chalky sunscreen look. Foundation blends well over it.

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Revitalash Advanced Eyelash Conditioner

This serum makes my lashes super long and thick. It also helps improve flexibility, moisture, and shine!

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Lune + Aster BB Protect & Go

A pea-size amount of this covers those annoying age spots and red spider veins around nasal area that mature women develop over time. It works as a primer for my foundation.

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Giorgio Armani Luminous Silk Foundation

Creamy and moisturizing for mature skin—it goes on smoothly and provides full coverage. I consider this to be the best foundation for mature skin over 60.

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Hollywood Flawless Filter

This is the ideal “special night out” foundation. It gives the perfect glowy look without settling into pores or fine lines. It’s like wearing a filter! Every time I wear it I get compliments from my friends.

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Becca Undereye Brightening Corrector

This undereye corrector gives you an instant wide-awake look. I use a small amount in the inner eyes and under my lower lash line.

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Trish McEvoy Instant Eye Lift

This has a very light texture unlike other heavier concealers. I do an upside down open triangle when I apply it, and it doesn’t settle into laugh lines. Another concealer I purchased after hearing amazing things: Estee Lauder Futurist Hydra Rescue.

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MILK Matte Bronzer Stick

This is the best product for the contouring novice. It is a bit wide so I use a small brush which makes application super easy. The texture is creamy and not drying.

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Nars Cream Blush Stick

Again, I love the creamy texture of this blush and I’m a big fan of the stick application. For staying power I dust a small amount of the org*sm powder blush over it. This shade is universally flattering for most skin tones and not overwhelming for a mature woman.

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Anastasia Brow Wiz

I love outlining my brows with this product and do a little fill-in with a light color.

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Benefit Gimme Brow Fiber Gel

This product is super easy to use and it fills in sparse, thinning areas of your eyebrows beautifully. It almost gives the look of microbladed brows. Great eyebrows gives an instant eye lift look. Plus, no one wants that crazy Nana brow!😂

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Essence Lash Princess Mascara

This is one of the best-selling mascaras on Amazon. 340,000+ people can’t be wrong!

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Laura Mercier Brightening Powder for Undereyes

It’s a very fine powder which doesn’t settle into crow’s feet, and it helps keep your concealer in place all day.

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IT Cosmetics Bye Bye Pores

This a great microfine powder for mature skin—it also reduces pores.

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Bobbi Brown Gel Eyeliner

If you’ve struggled with eyeliners this is the one for you! It applies well using the BB ultra fine eyeliner brush. It has better staying power than pencils, and is much easier to use than liquid liners. I use brown for softer less harsh look on mature eyes.

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Mac Cosmetics Pro Longwear Paint Pot Eyeshadow

This eyeshadow brightens and opens my eyes without giving me those dreaded crepey lids.

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Kiss Me Heroine Volume & Curl Mascara

If you have very fine, straight, short lashes, I feel your pain. This mascara has become my holy grail. It took over 40 years to discover it on a trip to Tokyo. Thankfully they sell it on Amazon at the unbelievable price of $14.99.

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MAC Lipliner: Plum

MAC has the best lipsticks and liners for mature lips. They are creamy and don’t settle into your lip lines. I usually use this color with a nude lipstick.

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NYC Lip Oil #ThisIsEverythinglipstick

This stuff just feels amazing on dry lips and gives a nice shine.

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Elizabeth Arden 8 Hour Cream

This best-selling “skin protectant” is billed as a cream, but it’s more like a salve—and if you have dry lips like me, it’s a lifesaver!

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Are there any other products you love that I didn’t include here? Leave your favorites in the comments below!

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The Best Makeup for Older Women: 23 Products Mom Swears By (2024)

FAQs

What brand of makeup is best for seniors? ›

  • Best Drugstore. L'Oréal Paris Age Perfect Serum Foundation. PHOTO: ...
  • Best Light Coverage. Giorgio Armani Beauty Luminous Silk Foundation. ...
  • Best With SPF. BareMinerals Original Liquid Mineral Foundation. ...
  • Best for Over 40. Fenty Beauty Pro Filt'r Soft Matte Foundation. ...
  • Best for Over 50. Pat McGrath Labs Sublime Perfection Foundation.
May 6, 2024

What kind of makeup should older women use? ›

The best products for mature skin come in the form of tinted moisturisers, BB and CC creams. The reason why all of these products are better suited for older skin is that they are subtle in terms of both coverage and finish and can enhance your natural features without bringing imperfections to attention.

What foundation does not settle into wrinkles? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Foundation, $69.
  • Best Foundation for Dry Skin: Chanel Les Beiges Healthy Glow Foundation, $65.
  • Best Full-Coverage Foundation: Makeup by Mario SurrealSkin Foundation, $42.
  • Best Foundation With SPF: Shiseido Synchro Skin Radiant Lifting Foundation SPF 30, $47.
Feb 29, 2024

How do you get flawless makeup on older skin? ›

5 Easy Makeup Application Tips for Aging Skin
  1. Make Sure Your Face is Properly Moisturized. ...
  2. Invest in a Good Primer. ...
  3. Use a Light-Coverage Foundation. ...
  4. Use Concealer Minimally. ...
  5. Use Liquid or Cream Products Instead of Powder.

What makeup should I avoid for mature skin? ›

Use a cream highlighter, like the Highlighter and Eye Brightener Duo, to add a subtle glow to your cheekbones and other high points of your face. DON'T Overdo It: Less is more when it comes to makeup for mature skin. Avoid heavy eye makeup or bold lip colors, which can be overwhelming on mature skin.

What foundation do older celebrities use? ›

Best Overall: Armani Beauty Luminous Silk Natural Glow Foundation, $69. Budget-Friendly Pick: e.l.f. Flawless Finish Foundation, $6. Top-Rated on Amazon: Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $19.99 $14.73. Drugstore Pick: L'Oreal Paris Age Perfect Radiant Serum Foundation, $17.99 $14.17.

Should older women wear matte or dewy makeup? ›

Opt for Luminous Makeup Over Matte Finishes

It evens the skin tone, looks dewy, but not greasy throughout the day, and doesn't settle into fine lines — it's perfection for mature skin. If you want even more glow, grab the L'Oréal Paris True Match Lumi Glotion Natural Glow Enhancer.

What makeup is best for aging eyes? ›

Editor Tip: If you've got mature eyes, consider a matte eye shadow. "When it comes to eye shadows, matte textures are the best choice for mature skin," shares Delbridge. "They offer opaque coverage, which helps conceal the darkening of the lids common in aging eyes."

What is the best concealer for older skin? ›

Both the makeup artists and dermatologists we spoke with agree: NARS' Radiant Creamy Concealer reigns supreme for mature skin. "It offers excellent coverage without settling into fine lines," says Dr. Chacon, noting the formula's creamy texture blends into skin like a dream.

Should mature skin use liquid or cream foundation? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

What makeup really covers wrinkles? ›

Your concealer is your best friend as you age because it conceals wrinkles and lines better than a foundation. Once you've applied your foundation, apply a small amount of concealer only to the areas that need more coverage. Ensure that the product is blended in with a makeup sponge or with your fingers.

Does primer fill in wrinkles? ›

What Does Makeup Primer Do? Primer fills in fine lines and blurs imperfections, and with a smooth, even surface, your products will apply more easily.

Is Clinique good for older skin? ›

When Clinique set out to create our best anti-aging skincare routine, we knew it needed to deliver on three key areas: Easy to follow. Kind to aging skin. And most of all, clinically proven to be effective against wrinkles. The result is our smartest regimen yet.

What makeup should I wear at 70? ›

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

What is the best cover up makeup for older skin? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Concealer, $39.
  • Best Long-Lasting: Nars Radiant Creamy Concealer, $30.
  • Best for Sensitive Skin: Tower 28 Swipe Serum Concealer, $22.
  • Best Soft Matte Finish: Dior Forever Skin Correct Full-Coverage Concealer, $40.
Feb 20, 2024

Is liquid or powder makeup better for older skin? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

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